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Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index